What would it take to build a team that keeps customers coming back?
In The Perpetual Customer, Carlton M. Perkins challenges the assumption that customer retention is primarily a marketing issue. Instead, he reveals how leadership clarity, training standards, and cultural alignment directly determine whether customers return — or quietly leave.
 
This book is for business owners and operators who are frustrated with turnover, inconsistency, and unpredictable customer loyalty.
In this book, you will learn how to:

• Build teams that execute consistently
• Reduce costly turnover
• Strengthen customer retention through culture